“There is an accountability in having to show up somewhere and having someone watch how you are exercising.” Wake-up CallĮveryone who spoke with BusinessWest pointed out that the pandemic served as a wake-up call about the importance of good health. So everyone was glad to return, she went on. “When I asked why, they admitted that they weren’t doing the entire workout at home.” In fact, shortly after in-person sessions resumed, Brodeur noticed several members getting easily winded from doing the same workouts they were performing during the livestream sessions. While she appreciated virtual classes as a short-term necessity, she said, nothing beats the in-person experience. The owner of Active Lifestyle Fitness in Agawam hosted a private group on Facebook Live to keep her members on a regular workout schedule. Outdoor gatherings and livestreams were options Ashley Brodeur also used to keep her business going during the height of the pandemic. We didn’t lose too many people once we got back into the swing of things.” “Everyone stuck with us, which was great. When everything shut down in the spring of 2020, Conca began meeting with clients outdoors and over Zoom. “We don’t have a huge membership base, probably around 150, and it’s a very tight-knit community where people support each other inside and outside the gym,” he said. He’s grateful his business has survived - and even thrived - since the early days of the pandemic. Steve Conca, owner of Conca Sport and Fitness in West Springfield, described the last few years as a whirlwind. With Healthtrax membership back to about 70% of pre-pandemic levels, Lebo’s goal is to keep increasing everyone’s comfort level to encourage going to the club as a normal activity again. ![]() Three months later, they were allowed to reopen at 40% occupancy only after installing clear plastic barriers at the front desk, mandating masks for everyone, spacing out exercise machines, and providing lots more sanitizing wipes to clean the equipment after each use. That’s only natural at the start of the pandemic in March 2020, fitness centers were forced to shut down. “We have more cleaning supplies available, but that’s the only difference.”įortunately, that return to normal is manifesting in other ways as well - including an increase in activity. ![]() “The plastic barriers are down, and the equipment is all back where it was,” said Lebo, vice president of Operations at the club. Marina Lebo remembers what Healthtrax in East Longmeadow looked like during the pandemic - and is glad it looks a lot different now. ![]() Marina Lebo says the rise of flexible and hybrid work schedules has led to Healthtrax being busy at less traditional times.
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